The conception of Hindu Devi or Matajee is that of sternness, terror, and destructivity though united with benignity and mercifulness and everything-asked-givingness and all-desires-fulfillingness. Even today, it is more or less the same, with Hindus, who have not come in touch with Mai-ism. Matajee is Hinduistic (restricted to Hindus alone) and She is personification of Power (all Powers of all types from the lowest to the highest). Mai or Maijee is Universal and a Personification of Mother, God Himself as Mother and not God’s Power. With Hindu-Matajee, the relationship of the devotee and the deity is that of the demander and donor of powers leading to general happiness, success, rulership, controllership, victoriousness, infatuatingness, etc. The relationship with Mai is that of a mother and child. Matajee is mostly a goddess of fear and power, whereas Maijee is the Goddess of parental love and permanent welfare. Except the common element of the feminine sex, the conception of Matajee and Maijee are entirely different and dis-similar, if not contradictory. To put it in the usual Hindu scriptural language, Matajee, as mostly believed by Hindus, is the Tamasik aspect, whereas Maijee is the purest Sattvik aspect. Mai-ism is working hard for the past over 18 years, (i.e. since 2-9-1932), to transform the Tamasik belief about the Mataji to the Sattwik, to change the idea of fear into that of love, to raise the notion of Maya, Power and Consortship, to that of Motherhood, to broaden the Hinduistic restricted notion and vision to the Universal one, and to reduce hundreds of things stated in the name of Religion to only six tenets of Mai-ism.
If Hindus today have modified their beliefs about the conception of Matajee and have begun to have the stabilised conception of a mother to the son instead of a Demon-destroyer (as Mahisha-Mardini), that is attributable in a large measure to Mai-ism. The improvement in the Hinduistic conception is the founder’s heart-filling reward. The yet higher reward he has already attained from Mai, in the shape of Mai’s Grace and Mercy and a fairly good success in establishing Mai-ism.
The Founder of Mai-ism Saint Mai Swarup Mai Markand, after the “River-initiation” incident in 1907, linked himself with and rivetted himself to the Mother. His conception then was a Hinduistic one, viz., that of Power (Shakti) although with the additional personally secured concessional advantage of Mother’s protection to him as Her son. That was however just as a lioness has her love to her cub though not without devouring ferocity. He had no special attachment to a particular aspect of Hindu Mataji as Amba, Kali, Bahucharajee, Chamunda or Bhawani. They were not different realities to him even then. As his final conclusion then went, these were only different names and forms of one and the same reality of MATAJI, Shakti (Power), the final most Power (Shakti), assuming different situations, different goals and different purposes. The word ” Mataji “, apparently meaning ” Mother ” was however to him, an honorific name for a feminine sex deity, with no conception of a mother-and-child relationship for one and all devotees. In a word, he had not risen above the centuries-old Hindu Shakti conception, and had absolutely no conception of Mai. The form that he saw as embracing him had nothing special to characterise Her as any of these five aspects. She was not in any of Her above adopted forms. She had human-like only two arms and no weapons. The dazzling light and crown halo around the celestial face, with the forward spreading glamour (as of a searchlight) was there. She was in Her Natural form, of the whole Universe-running-Divine-Mother, a burnished gold-coloured Divine fascinating Female Figure, which immediately convinced him about who She was.
Reference : MAI-ISM ; Author : Mai Swarup Mai Markand ; Mai Niwas, Saraswati Road End, Santa Cruz (West), Mumbai 400054 India.